Xiaomi 13 Ultra has been selling well, but there have been a lot of “negative reviews” online. Is that really a comeback?
It has to be said that this year, domestic flagship computers are experiencing a comprehensive rise. Firstly, Huawei's P60 series is difficult to obtain, and now the Xiaomi 13 Ultra is also selling well. It seems that Apple will have pressure in the high-end market. However, it is precisely because of the rise of domestic flagship brands that a large number of negative reviews have suddenly emerged online. Is Xiaomi really flipping over or is there another reason?
Firstly, it should be noted that the Xiaomi 13 Ultra is not a perfect phone, and even in front of Lei Jun, I will not change my perspective. The new phone has neither a glass version nor a ceramic version, and does not continue the cool texture of previous generations of "Transparent Exploration Edition" and "Integrated Ceramics". Moreover, the most popular white plain leather version of the Xiaomi 13 Ultra needs to be snapped up, which should underestimate the enthusiasm of fans and insufficient stock. We hope that these issues can be avoided as much as possible when building the next generation of phones.
Roast belongs to roast. Although Xiaomi 13 Ultra is not the most perfect mobile phone, it is the high-end flagship with the strongest comprehensive performance at present. At least it is obviously superior to the competitors. At this time, a large number of negative comments suddenly appeared on the Internet. They concentrated on roast about the thickness of the phone, the overturning of the screen, and the consistency of the evaluation copy and the time. It is difficult not to see who is behind the promotion, and what is the ulterior purpose.
Anyone who has been using a real machine knows that the Xiaomi 13 Ultra is not as thick as it appears in the photo. The main reason is that Lei Jun, in order to take care of the feel, has made a connection between the second-generation technology nano leather back cover and the metal middle frame, which is the silver area seen in the picture. With a smooth transition, Xiaomi 13 Ultra is very comfortable to hold in the hand. It doesn't cut the hand like a right angle frame. The actual thickness is only 9.06 mm, but some people just complain about it without touching the real machine.
Another point of attack lies in the screen. Some voices believe that the Xiaomi 13 Ultra imaging stack is too full, and Lei Jun can only cut costs on the screen to save budget, unwilling to use Samsung screens to buy domestically produced Huaxing Optoelectronics. Those who hold this view are either foolish or bad. It takes a year for high-end flagship computers to go from project initiation to release, and the screen to use is determined from the beginning of project initiation, as it requires separate mold development and production line customization, which is not as simple as imagined.
This screen was jointly developed by Xiaomi and CSOT. Its brightness, transparency and visual angle are all better than those of Samsung, which can be said to be the pinnacle of domestic screens. Xiaomi's intention to support the growth of domestic supply chain was roast. What is the mentality of those who insist that domestic products are always inferior to imported ones, and that using domestic products is always cutting corners? We should stand up and take a look at the development of domestic supply chains. With the support of manufacturers such as Huawei and Xiaomi, the domestic supply chain has now achieved a comprehensive rise. We believe that one day it will completely replace imports. We wait and see.
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