In 2022, China’s folding screen mobile phone market was shuffled: the number one accounted for 47%, OPPO was the third, and Xiaomi fell to the sixth

In 2022, according to the published data, the total shipment volume of the global smartphone market reached 1.2 billion units, down 12% year on year, setting the worst annual performance since 2013; The global mobile phone revenue reached 409 billion US dollars, down 9% year on year.

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For Chinese smart phone brands, 2022 can be called "cold winter". The total shipment volume of the whole year is only 286 million. For the first time in nearly 10 years, it has dropped by 300 million, down 13.2% year on year. This is also the largest drop in the history of China's mobile phone market.

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According to the data released by IDC (International Data Corporation), the market share of China's top five smartphone manufacturers in 2022 is as follows:

The first is Vivo, accounting for 18.6% of the market share, down 25.1% year on year;

The second was Honor, which performed well throughout the year, accounting for 18.1% of the market share, with a year-on-year increase of 34.4%;

The third is OPPP, accounting for 16.8% of the market share, down 28.2% year on year;

The third is Apple, accounting for 16.8% of the market share, down 4.4% year on year;

The fifth is Xiaomi, accounting for 13.7% of the market share, down 23.7% year on year;

The market share of other brands was 16%, down 11.2% year on year.

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Although China's smart phone market is struggling through the cold winter in 2022, China's folding screen phone market segment is brilliant. The annual shipment volume reached 3.3 million units, the market share rose to 1.2%, and the year-on-year growth was 118%. Especially in the fourth quarter of 2022, the shipment volume hit a new high again, reaching 1.1 million units.

In 2022, China's folding screen phone market can be said to have undergone a major reshuffle, and the final ranking is as follows:

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No. 1: Huawei, with a market share of 47.4%.

How popular are Huawei folding screen phones? In the 2023 Spring Festival Gala, Sun Qian and Yang Zi used a small folded Huawei Pocket S when they called, while Ma Li used Huawei Mate Xs 2.

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Although Huawei's mobile phone business has been greatly affected by the limited supply of chips in the United States in recent years, in China's folding screen mobile phone market, Huawei's folding screen mobile phone accounts for almost half of the country's total. Its P50 Pocket has been the sales champion for three consecutive quarters since its launch. The new small folding Huawei Pocket S model, which was launched in November 2022, once became the sales champion in the fourth quarter.

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No. 2: Samsung, accounting for 16.5% of the market.

Samsung launched Galaxy Z Fold3, Galaxy Z Flip3 and other folding screen phones in the Chinese market, hoping to kill back the Chinese smartphone market.

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Third place: OPPP, accounting for 13.8% of the market.

OPPP ranks third with the excellent performance of Find N, Find N2, and Find N2 Flip folding screens. OPPP pioneered the introduction of water drop hinge folding screens, reducing screen creases by 48%, and supporting multi-angle free hovering.

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No. 4: Vivo, accounting for 7.7% of the market.

Vivo's first folding screen mobile phone X Fold, which has been launched, uses 3D ultrasonic fingerprints on both internal and external screens. The second folding screen X Fold+is equipped with Snapdragon 8+customized SPU security chip, and its endurance is improved.

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No. 5: Honor, accounting for 6.6% of the market.

Glory launched Magic V and Magic Vs in 2022, and the latter won the "Influential Product Award" in 2022.

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6th place: Xiaomi, accounting for 6.4% of the market.

The market share of Xiaomi has dropped from 13.2% to 6.4%, and the MIX Fold2 has become the main sales force of Xiaomi folding screen phones.

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……

Although China's folding screen phone market has more than doubled year on year and performed well, after all, the base number is still small. For Chinese smart phone manufacturers, traditional smart phones are the battleground that everyone is fighting for.

In 2022, 1340w realme mobile phones were shipped, accounting for 5% of the global smartphone market share. True self is a technology trendy brand specially designed for young people, and is quite powerful in game experience.

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On February 9, 2023, the newly launched # Zhenwo GT Neo5 # mobile phone is a flagship mobile phone for mobile game players.

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How do you choose between folding screen and non-folding screen when replacing a new one?


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