The price of iPhone14 is reduced? The highest drop in e-commerce is 800 yuan, and Apple’s official has not changed

Recently, the price of the entire iPhone 14 series was reduced by 700 yuan, and the topic reached the top. The reporter found that at present, all dealer channels have indeed launched promotions, with a maximum reduction of 800 yuan, but the price of Apple's direct stores has not changed.

At the Apple authorized store of the WeChat app, the two iPhone14Pro series phones showed a sharp reduction of 700 yuan, the price of iPhone14 was reduced by 600 yuan, and the price of iPhone14Plus was also reduced by 800 yuan.

The discount on the JD platform is more powerful. From February 5 to February 15, all models of iPhone14 will be provided with a coupon of 800 yuan, which is equivalent to 8099 yuan to buy a 256G version of iPhone14 Pro.

However, the reporter noted that Apple did not launch the promotion officially. Before 10 am, there were eight or nine customers waiting at the Wangfujing Apple Store. "The direct store has not reduced the price, which has always been the price, and has not received any notice of price reduction at present," the clerk said. At the same time, on Apple's official website, the starting price of the iPhone 14 Pro is still 7999 yuan, and the starting price of the iPhone 14 Pro Max is 8999 yuan.

The promotion is good news for users who are ready to change their mobile phones, and some users take advantage of the promotion to enjoy discounts through the platform price protection. "I just bought it for five days, and I applied for price protection at JD.com and returned 800 yuan. I almost missed the time of price protection when I didn't go online." A user said.

For the reason why the official and dealer did not reduce the price at the same time, the reporter asked Apple's official customer service. The customer service personnel said that the dealers have their own sales channels and pricing strategies. It should be reminded that the after-sales service they can enjoy through the dealers and Apple's official purchase of new phones is not exactly the same. The iPhone purchased through Apple's official channels can enjoy a 14-day return and replacement without reason and a one-year warranty, while when purchased through third-party channels, the return and replacement service without reason is specifically formulated and implemented by the dealers, Apple does not officially provide return and exchange services.

The price reduction also triggered many discussions, and many people analyzed or related to the latest financial performance. On February 3, Apple released its financial results for the first quarter of fiscal year 2023 as of December 31. According to the financial report, Apple's revenue in the current quarter reached $117154 million, down 5.5% year on year; Net profit reached US $29.998 billion, down 13.4% year on year. Among them, Apple's product revenue was $96.388 billion, down from $104.429 billion in the same period last year. CEO Cook said that three factors affected the result: the strong US dollar exchange rate, China's production problems affecting iPhone14Pro and iPhone14ProMax, and the overall macroeconomic environment.

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