It has sold 100 million units in three years, forcing Huawei to catch up with Xiaomi. Where is the new domestic mobile phone brand? Loading…
The domestic mobile phone market has long been a red sea, and it is difficult for new brands to rise to the skies.
The high-end market is firmly controlled by Apple and Huawei. In the middle and low end market, brands such as Xiaomi, OPPO, VIVO and Glory have also almost completely divided the market.
It may be that the market is really too stable and quiet, so Lei Jun resolutely chose to bet on all his "assets" to build cars.
In fact, the mobile phone market is very similar to the Internet. When many people think that there are two giants, Alibaba and Tencent, and new Internet companies have no chance, ByteDance came out, creating the "third pole" of mobile Internet.
A brand new brand has emerged in the mobile phone industry. It broke the record of 100 million created by Xiaomi in 39 months. In the ranking of global mobile phone manufacturers, it is even more powerful than Huawei to enter the top 10.
It is the real me, English name realme, a brand established in May 2018. You may not have heard of its name, but in the industry, it has already become famous.
So, where is the domestic brand? Today, I will unveil its true features with you.
Founder Li Bingzhong:
Li Bingzhong, born in 1975 in Leshan, Sichuan, graduated from Nanjing University of Aeronautics and Astronautics, and later joined Bubugao Audio and Video Co., Ltd. Don't get me wrong. It's not the step of the supermarket, but the DVD.
Although he graduated from a famous university, Li Bingzhong also started as a grass-roots research and development personnel. Because of his excellent skills and outstanding performance, he was promoted to the position of general manager at the age of 34. It will also become the largest DVD player company in China at that time. Unfortunately, the trend is irreversible and DVD will soon decline.
So, in 2010, Li Bingzhong was invited to join OPPO and quickly copied the step by step. In just three years, he was promoted to the position of vice president and concurrently held the important position of head of OPPO's overseas business department. At that time, OPPO was only testing water in Thailand, and there were only more than ten overseas teams.
Under the leadership of Li Bingzhong, OPPO has truly become an international mobile phone brand. In five years, OPPO has successfully covered more than 30 markets in Southeast Asia, South Asia, Africa and the Middle East, and has formed a huge influence in the region. In 2017, OPPO won the honor of Asian sales champion, and Li Bingzhong made great contributions.
According to external evaluation, Li Bingzhong is a senior executive of Chinese mobile phone companies who knows the overseas market and user needs best.
Create true self:
Maybe the technology "geeks" all have an obsession that is to create a brand that truly belongs to them, just like Liu Zuohu of OPPO, who founded Yijia after leaving his job. In May 2018, Li Bingzhong also created his own mobile phone brand – True Me.
From the beginning, I have formed a differentiated positioning with Xiaomi, Glory, OPPO, etc. It should be used as a technology brand for young people. Adhering to the brand concept of "dare to exceed the class", we will provide high-quality mobile phones with superior performance and fashionable design for young users around the world.
Facts have proved that Li Bingzhong has done it. The mobile phone launched by Zhenwo is indeed a combination of the two, which is deeply favored by young users.
Rapid development of true self:
In August 2018, I fired my first shot in India. Xiaomi also set sail from India. This country has a large population, low per capita income, and cheap mobile phones are very popular. On the contrary, Apple, Samsung and Huawei are not very popular.
The first sale of Realme 2 mobile phones on the Indian e-commerce platform Flipkart created a record of 200000 units sold in five minutes, breaking the single product sales record of the platform.
During the e-commerce festival in October, India created a sales miracle of 2 million.
After that, realme expanded rapidly. In Indonesia, Thailand, Malaysia, Vietnam and other countries, the real world blew a whirlwind of enthusiasm and broke a series of records.
In just three months, realme has become the top new mobile phone brand in India, with more than 3 million users. The swift and violent attack made Xiaomi tremble a little.
After success abroad, I returned to the domestic market in May 2019 and held the first press conference in Beijing.
In the following 520, 618 and other e-commerce festivals, the real me mobile phone has performed quite well on platforms such as JD, Tmall and Suning E-Buy, and has won many first in the same price category.
By August 2021, the cumulative shipment of the real me mobile phone will exceed 100 million, making Xiaomi's 41-month record a history, leaving Samsung's 73 months, Apple's 44 months and Huawei's 62 months far behind.
According to statistics, in 2021, Zhenwo ranked sixth among the manufacturers of global mobile phone shipments. Among domestic brands, Xiaomi, OPPO and VIVO are second only, and even Glory and Huawei are behind it.
From the perspective of market coverage, as of August 2021, Zhenwo has entered 61 markets in the world, including India, Russia, Southeast Asia, Europe, Oceania, Middle East and Africa, and its share is among the top in many single markets.
From the perspective of product series, the main price and performance of the Q series, the main endurance of the V series, the main design of the X series, and the ultimate series of the GT series during the period covered almost all the high, middle and low consumer groups.
So, the editor can't help asking: What exactly is the performance of my mobile phone, and how does it achieve "leapfrog"? Next, we can talk about it through its representative mobile phone – Real Me 10 Pro+# True Me 10#
There are three versions of this phone: 8GB+128GB, the price is 1699 yuan; The price of 8GB+256GB is 1999 yuan; The price of 12GB+256GB is 2399 yuan.
First of all, let's look at the most core processor, which is equipped with Tianji 1080 5G flagship chip, 8-core 64-bit processor, and the CPU frequency is up to 2.6GHz. TSMC's 6nm process technology, ultra-low power consumption, nearly perfect performance, and smooth operation of mainstream mobile games such as Peace Elite, King Glory, etc.
256GB of storage space can store about 955 episodes of urban hot dramas, 59740 songs, and 57200+photos. There is no need to worry about insufficient space.
The mobile phone screen is 6.7 inches, with 93.65% of the screen, 7.78 mm thin, 173g weight, OLED curved screen, 120Hz ultra-high refresh rate, and 0.65 mm tempered high-strength glass. Passed the 1.5 meter drop test, and the screen was quite heavy.
67W smart flash charge can flush the 5000mA battery to 50% in 17 minutes, with all-weather super long endurance, and can brush Tiktok for 14.5 hours.
Three-dimensional dual speakers, X-axis linear motor, fully achieve quality sound effect when listening to songs and watching movies. When playing games, it can also provide obvious vibration.
Finally, the function of taking pictures is extremely powerful. With a 100 megapixel street camera, you can easily take a cool blockbuster.
108MP ultra-sensitive main camera, surpassing the flagship image quality; Intelligent composition is realized through AI algorithm, and multiple "best composition" photos from different perspectives can be generated at one time; Add 15 new filters, which can be used to capture the unique texture of each city based on the location of the city. With this mobile phone, even the 80-year-old can take beautiful photos at will.
It can almost be said that in the 2000 yuan machine, the real me 10 Pro+is definitely among the best.
Of course, this mobile phone is only one of the representatives of dozens of real me mobile phones, but it is also enough to show that Li Bingzhong has fulfilled his promise and made real me mobile phone achieve both super performance and fashionable design.
Message to domestic brands:
It is also because of such a group of low-key, down-to-earth, and mission-conscious enterprises that our domestic mobile phone brand has transformed and established itself on the international stage.
Of course, Xiaobian also sincerely hopes that we can see the same counterattack and rise as domestic mobile phones in more fields!
Come on! Domestic brand!
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