Huawei occupies “half the country” of the folding screen

At present, the domestic folding screen mobile phone market presents a competitive pattern of "one super and many strong". According to CINNO Research data, in the third quarter of 2022, Huawei's share of the domestic folding screen market accounted for more than half, reaching 53.2%, Samsung's market share was 20.5%, and Xiaomi, Vivo, OPPO and Glory's market shares were 9.0%, 7.7%, 4.6% and 3.1%.

In 2019, known as the first year of folding screen mobile phones, Huawei released the first folding screen Huawei Mate X at the MWC Conference in Paris in February. Huawei Mate X, which is equipped with Huawei's first eagle wing folding hinge technology, is emerging in the high-end folding screen market.

Huawei Mate X

In November of the same year, Huawei Mate X officially opened its after-sales service, was robbed instantly and remained "hard to get one machine" for a long time. In January 2020, Huawei revealed that the monthly shipment of Mate X was 100,000.

The success of the first product has made Huawei firmly believe that folding screen is the future direction of mobile phones. Then, at the MWC exhibition in February 2020, Huawei launched the second generation of Huawei Mate Xs folding screen mobile phones equipped with the folding scheme, and promoted the folding screen mobile phones to achieve the evolution from hardware to ecology with the support of interactive functions such as parallel vision and smart multi windows.

Huawei Mate Xs

The product was also sold in seconds on its first day of sale in March. It is reported that the first sale was only 30 seconds, and all three platforms of Huawei Mall, JD and Tmall flagship store showed that they were sold out. The original selling price of 16999 yuan was once speculated by scalpers to 45000 yuan.

In 2021, Huawei will continue to launch the iterative folding screen mobile phone Huawei Mate X2 in February, which is the first folding mobile phone of Huawei and is rated as "the best financial product of the year" by users.

Huawei Mate X2

Huawei Mate X2 adopts the unique double rotating water drop hinge in the industry at that time. Through the multi-dimensional phase control linkage mechanism, a water drop type screen space is formed at the bend to achieve seamless folding and ensure the flatness of the screen after expansion.

At the same time, this product creatively puts forward the "wedge" asymmetric fuselage design, which is gradually thinner from right to left. Through the adjustment of the holding center of gravity, the whole machine will show a smooth slope after being unfolded, and the feel will be more stable and comfortable.

At the Huawei Mate X2 press conference, Yu Chengdong revealed his future research and development direction: "Huawei will provide consumers with folding screens in various forms." In December of the same year, Huawei launched the first vertical folding screen mobile phone P50 Pocket, called the "Treasure Box", at the flagship conference of new winter products

Huawei P50 Pocket

This device has become a milestone for Huawei's folding screen mobile phone to reach the 10000 yuan level, further lowering the purchase threshold for folding screens and making the audience wider.

In April this year, Huawei released Mate Xs 2 to propose better solutions to these problems: Huawei Mate Xs 2 weighs 255g and is currently the lightest folding large screen mobile phone in the industry; The original double rotary eagle wing hinge improves the screen flatness by 70% compared with Mate Xs; At the same time, it is the first to create a composite enhanced structure screen, and its anti drop ability is 2.5 times higher than that of Mate Xs.

Huawei Mate Xs2

Just seven months later, Huawei Pocket S, the second vertical folding screen mobile phone of Huawei, went on the market. With its ultra-high face value, excellent experience and user-friendly selling price, it once again led the rush of consumers and made great achievements in the market.

Huawei Pocket S

With the continuous expansion of the folding screen family, Huawei has become the only manufacturer in the market that has three folding forms: inside folding, outside folding and vertical folding, and has entered the "no man's land" of innovation and exploration in the field of folding screen phones.

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